The Con Versationalist Blog

31/5/2022

ARE YOU GIVING YOUR AUDIENCE INFORMATION INDIGESTION?

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ARE YOU GIVING YOUR AUDIENCE INFORMATION INDIGESTION?

We are inundated with the message that we need to ‘over deliver’ content and value to our customers or potential customers. In one respect its right but we need to be careful that we don’t overwhelm our audience and give them ‘information indigestion’.

If you are like me, and you are putting together a workshop or presentation, you feel compelled to want to ‘jam pack’ it and share all you know because you know the positive impact it has and the benefit to the audience.
There is a great quote I recently read, “Give your audience what they need to know, if they want more they will ask”. Let me explain.

You wouldn’t sit down for dinner at a restaurant and eat a whole chicken and even think about dessert, would you? You’ll have a nice piece with maybe a few vegetables and once you have digested, you may ask to see the dessert menu. You may even then order a dessert. Your audience is no different. They can’t eat a whole chicken and then have dessert!

We need to provide the relevant content and keep it easily digestible. Typically, we can only process so much info in a small amount of time, so when you think you are delivering loads of quality information, the likelihood is that your audience has become overwhelmed and as a result have become disengaged.

Giving them what they need to know leaves the door open for future conversations and potential future presentations which go deeper into the areas that might be of particular interest to them. After all, they may not be interested in every aspect of your presentation.

Don’t give your audience information indigestion, make sure they ask for dessert.

To your success
Con aka The Con Versationalist

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Con is an accomplished and articulate speaker, trainer and certified coach who is passionate about helping businesses and individuals create greater success by teaching speaking and communication skills. These skills contribute to improvement and better outcomes in every area of business, such as sales, customer service and controlling fear and anxiety around presenting your thoughts and ideas (standing up and speaking out).

With over 30 years of practical commercial experience from business ownership and senior management roles, which included more than 25 years of high-level sales expertise and combined with his years of corporate training and coaching, Con delivers programs well supported by theory, ‘the what and why’ but steeped with direct practical applications, ‘the how’.

Con is also a Distinguished Toastmaster (DTM), the highest individual award bestowed on members of Toastmasters International, keynote speaker and the host of his popular podcast, ‘A Cuppa with the Con Versationalist’
Now, more than ever, speaking IS the new competitive advantage. How we communicate with our customers, staff, colleagues, stake holders’ potential employers and our friends and family is vital, indeed, improved communication skills will positively impact every area of your life.

Con’s fun and interactive programs have helped hundreds of people become more confident and effective speakers and communicators by taking a holistic approach, dealing with the 4 key pillars of communication which are present in every human interaction, mind, body, voice and language and provide practical strategies and tools which participants can implement immediately.

It's no wonder his workshops fill well in advance!

"The Quality of Your Communication Will Ultimately Determine the Level of Your Success"
Con Koutsikas

ARE YOU GIVING YOUR AUDIENCE INFORMATION INDIGESTION?

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