CON KOUTSIKAS
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31/5/2022

ARE YOU GIVING YOUR AUDIENCE INFORMATION INDIGESTION?

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ARE YOU GIVING YOUR AUDIENCE INFORMATION INDIGESTION?

We are inundated with the message that we need to ‘over deliver’ content and value to our customers or potential customers.  In one respect its right but we need to be careful that we don’t overwhelm our audience and give them ‘information indigestion’.

If you are like me, and you are putting together a workshop or presentation, you feel compelled to want to ‘jam pack’ it and share all you know because you know the positive impact it has and the benefit to the audience.   
There is a great quote I recently read, “Give your audience what they need to know, if they want more they will ask”.   Let me explain.

You wouldn’t sit down for dinner at a restaurant and eat a whole chicken and even think about dessert, would you?  You’ll have a nice piece with maybe a few vegetables and once you have digested, you may ask to see the dessert menu.  You may even then order a dessert.  Your audience is no different.  They can’t eat a whole chicken and then have dessert!

We need to provide the relevant content and keep it easily digestible.   Typically, we can only process so much info in a small amount of time, so when you think you are delivering loads of quality information, the likelihood is that your audience has become overwhelmed and as a result have become disengaged.

Giving them what they need to know leaves the door open for future conversations and potential future presentations which go deeper into the areas that might be of particular interest to them.  After all, they may not be interested in every aspect of your presentation.

Don’t give your audience information indigestion, make sure they ask for dessert.
​
To your success
Con aka The Con Versationalist



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    Author

    ​​Con is an accomplished and articulate speaker and presenter with over 25 years of high level sales experience.
     
    A lifetime journey of experiences in both his business and personal life, has led him to discover his true gift and passion; Speaking, Training and Entertaining.
     
    From the exuberant highs to the despairing lows, Con shares his experiences through stories with his unique and entertaining perspectives.
     
    Con is a Speaking and Communications expert, certified coach and mentor running corporate and public group workshops, one on one coaching and mentoring. He is passionate about helping both businesses and individuals. For the individual, overcoming their fear of speaking in public, becoming effective speakers, presenters and communicators and to give them the confidence and skills to “Stand Up and Speak Out” and for businesses to better train their teams with more effective communication and to better articulate the value proposition of their product and organisation to the market.
     
    Con says “Improved communication skills will positively impact every area of your life”.

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  • Home
  • About
  • Work With Me
    • Services
    • Corporate Workshops
    • Public Courses / Workshops
    • Youth Programs
  • The Con Versationalist
    • The Blog
    • The Podcast
  • Videos
  • Reviews
  • FAQ
  • Contact