The Con Versationalist Blog

16/6/2023

ARE YOU SPEAKING TO OR OVER YOUR AUDIENCE?

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Are you using words and phrases your audience can understand or are you speaking over the top of them? Some people have a tendency to want to show people how smart they are. They'll use big words and complex phrases and it makes them feel good. After all, it's a good thing to show people how clever you are, right? WRONG!

The purpose of most presentations is to inform, influence or persuade. To do do this, we need to be connected with our audience and we can't connect if they don't understand terminology we are using. In fact, the opposite is happening. The minute the brain can't comprehend, it switches off. The brain is a cognitive miser and doesn't want to waste energy where it cant see the benefit. So the minute you come out with 'sesquipedalian', they are gone!

See, I almost lost you LOL! By the way, 'sesquipedalian' is actually an adjective to describe a word that is very long and multisyllabic

So next time you are doing a speech or presentation, you don't need to prove how smart you are, the audience are already there to listen to you as a perceived expert in your field. Focus on delivering quality content and use language they understand and gets your point across.

Make sure you are using language which is directed to the majority of your audience.
To Your success

Con aka 'The Con Versationalist'

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Con is an accomplished and articulate speaker, trainer and certified coach who is passionate about helping businesses and individuals create greater success by teaching speaking and communication skills. These skills contribute to improvement and better outcomes in every area of business, such as sales, customer service and controlling fear and anxiety around presenting your thoughts and ideas (standing up and speaking out).

With over 30 years of practical commercial experience from business ownership and senior management roles, which included more than 25 years of high-level sales expertise and combined with his years of corporate training and coaching, Con delivers programs well supported by theory, ‘the what and why’ but steeped with direct practical applications, ‘the how’.

Con is also a Distinguished Toastmaster (DTM), the highest individual award bestowed on members of Toastmasters International, keynote speaker and the host of his popular podcast, ‘A Cuppa with the Con Versationalist’
Now, more than ever, speaking IS the new competitive advantage. How we communicate with our customers, staff, colleagues, stake holders’ potential employers and our friends and family is vital, indeed, improved communication skills will positively impact every area of your life.

Con’s fun and interactive programs have helped hundreds of people become more confident and effective speakers and communicators by taking a holistic approach, dealing with the 4 key pillars of communication which are present in every human interaction, mind, body, voice and language and provide practical strategies and tools which participants can implement immediately.

It's no wonder his workshops fill well in advance!

"The Quality of Your Communication Will Ultimately Determine the Level of Your Success"
Con Koutsikas

ARE YOU SPEAKING TO OR OVER YOUR AUDIENCE?

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