CON KOUTSIKAS
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2/5/2022

WHO IS REPRESENTING YOUR BUSINESS?

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Corporate sponsorship has been and is an especially important part of the commercial world.  Organisations such as sporting clubs, charities and even other businesses depend on the revenue from corporate sponsorship and in return the sponsor receives promotion of their brand in a variety of mediums.

One of these mediums is often events where sponsors are acknowledged and, in many cases, sponsor representatives are given an opportunity to address the audience.   As a level of ‘normality’ returns after the pandemic, we are all attending more live events.  I recently had the pleasure to attend one of these such events and as expected, sponsors representatives were invited to the stage to say a few words.  What ensued was horrifying! 

The representatives were poorly dressed and by poorly, I mean shirts were badly creased and not properly tucked in and their shoes looked more like runners.  However, what really compounded the issue was that they had no idea how to hold the microphone and so could barely be heard but the one who was remotely audible mumbled his way through with an unhealthy abundance of ‘ums’, ‘errs’ and ‘likes’, meaningless content and the odd failed attempt at humour.

 If you or your company are sponsors, my question to you is who is representing your organisation at these events? Like it or not, your representative reflects your brand.  It’s fair to say you take your business seriously, positively promoting your products and services, your high level of customer service and team ethos SO THEN WHY do you not make sure your representatives are held to the same standard?

​The dressing part is obvious and dare I say, easy. Opportunities to promote your brand to an attentive audience can be rare and when it does arrive, you need to take full advantage!
Public Speaking and Communication are essential skills in today’s world.  Your representative needs to be articulate, engaging and be skilled at connecting with an audience.  Speaking skills are now one of the most sought-after skills by recruiters and employers.

Speaking IS the new competitive advantage…….Over to you.

To your success
Con aka The Con Versationalist



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    Author

    ​​Con is an accomplished and articulate speaker, trainer and certified coach who is passionate about helping businesses and individuals create greater success by teaching speaking and communication skills. These skills contribute to improvement and better outcomes in every area of business, such as sales, customer service and controlling fear and anxiety around presenting your thoughts and ideas (standing up and speaking out).

    With over 30 years of practical commercial experience from business ownership and senior management roles, which included more than 25 years of high-level sales expertise and combined with his years of corporate training and coaching, Con delivers programs well supported by theory, ‘the what and why’ but steeped with direct practical applications, ‘the how’.

    Con is also a Distinguished Toastmaster (DTM), the highest individual award bestowed on members of Toastmasters International, keynote speaker and the host of his popular podcast, ‘A Cuppa with the Con Versationalist’
    Now, more than ever, speaking IS the new competitive advantage. How we communicate with our customers, staff, colleagues, stake holders’ potential employers and our friends and family is vital, indeed, improved communication skills will positively impact every area of your life.

    Con’s fun and interactive programs have helped hundreds of people become more confident and effective speakers and communicators by taking a holistic approach, dealing with the 4 key pillars of communication which are present in every human interaction, mind, body, voice and language and provide practical strategies and tools which participants can implement immediately.

    It's no wonder his workshops fill well in advance!

    "The Quality of Your Communication Will Ultimately Determine the Level of Your Success"
    Con Koutsikas

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  • Home
  • About
  • Work with me
    • Corporate Workshops
    • Public Courses / Workshops
    • 1 on 1 Coaching and Mentoring
    • Keynote Speaking
    • Master of Ceremonies
  • The Con Versationalist
    • The Blog
    • The Podcast
  • Videos
  • Reviews
  • FAQ
  • Contact